Juicebox Entertainment

Transmedia, Multicultural Branding Development, Type Design, Directing, Photography

Juicebox is a solution that addresses club and bar culture in Berlin. The goal was to use aspects of American culture that would resonate with a European audience in the Entertainment Industry. We looked to the Prohibition era of speakeasies to create an exclusive experience. Collaborated with Jessica Cha, Jeremy Christiano, and Paola Meraz. 

Anamorphic Logo

Transmedia, Typography, Logo Design

The anamorphic logo was used to keep Juicebox an underground brand. We used it as a way to mark locations on the journey to our destinations. The user would need to locate them in just the right place in order to see the anamorphic logo in one piece. This would point them to the next location on our scavenger hunts.

Juicebox Typeface

Type Design, Headline

The objective was to create a typeface that resembled a bar code. It was meant to appear as a non-legible image and on second glance legible typography. Juicebox was meant to hide in plain sight, and with the use of this typeface among our anamorphic logo, this goal is achieved. 

Übergang Deutsch 

Broadcast Advertisement, Motion, German, Photography

Übergang was made as a live action motion piece to illustrate the journey through our scavenger hunts, and eventually a venue. It would air online in private feeds accessed by a key that could be found in various forms of street art around Berlin.

What is JuiceBox ? 

Entertainment, Berlin, Germany, Music, Research, Underground, Night Life, Bars, Clubs, Venue, Alcohol, 

This is a short video explaining what we were doing, and what we created for Berlin millennials, while we were out in Berlin, Germany.